In Berocca's 'Hack the Lag' campaign, I spearheaded the creation of a suite of engaging social assets showcasing the product's prowess in overcoming lag. Among these executions, I incorporated VFX and animation, exemplified in the piece below. In this particular instance, I took the reins in designing and animating the talent, transforming them into an 8-bit style character seamlessly composited into a screen.